A firm built around
a single discipline.
Etion is an independent advisory practice focused on growth decisions. We are deliberately small, deliberately senior, and deliberately unincentivised to sell anything other than judgment.
A senior team,
built for the hard calls.
Etion brings together operators who have spent their careers on both sides of the table - inside the marketing engines of established companies, and across the top agencies and consultancies advising them.
Our experience was built in London and across international, multi-market organisations. We bring senior expertise in biddable media and digital strategy, and we have owned strategy, performance, analytics, operations and the technology stack from inside established companies across a wide range of industries: consumer goods, technology, finance, beauty, tourism, automotive and more.
That experience gives us a connected view of how digital marketing creates business value - and where it breaks down. We combine strategic judgment with a practical understanding of media, measurement, technology and the teams delivering the work. Our recommendations connect commercial priorities to what needs to change, why it matters and how to make it happen.
Our unique value is compression. We shorten the distance between a hard question and a defensible answer - the kind you would have reached yourself, twelve months and several expensive mistakes later.
We have worked inside and advised companies across a wide range of industries - the pattern of growth problems changes, but the discipline for solving them does not.
Marketing problems rarely sit within one channel or team. We connect media, measurement, technology and ways of working to find where growth is held back - and what needs to change.
Engagements are led personally - with the owner, the manager, or the team who will own the outcome.
We take on the work that requires us, and turn down the work that does not.
We stay close to the outcome and support the team owning it, for as long as it is useful.