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04 · OWN

Media In-Housing Advisory

Design the right ownership model for your media - internal, external or hybrid.

An independent evaluation and design of how your media capabilities should be owned and run: people, processes, technology and agency interfaces.

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How it works

OWN does not assume full in-housing is the answer. We assess the current model and the options, then design the ownership model that fits your ambitions, capabilities and economics - which may be internal, external or hybrid.

Typical outputs

Illustrative. Exact deliverables are agreed in the scope of each engagement.

  • An assessment of the current media operating model
  • An evaluation of ownership options
  • A recommended target model across people, process, technology and agency interfaces
  • A transition roadmap

Optional follow-upFollowing GROW, REWIRE or OWN, ETION can also support implementation coordination and governance where needed - under a separately agreed scope.

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